One of the primary challenges of being an advocate for animal justice is what issue(s) to pursue and focus on.
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As animals are abused and killed in so many different   ways and for so many reasons, it is difficult to discern which are the   areas in which to put most of our efforts, as well as   evaluate where such efforts are likely to be most productive   and effective.
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Do we direct efforts towards the most egregious forms of   animal torture and killing on global and national scale? Or, do we focus efforts   more locally -- on issues pertinent to the community and more likely to meet   with some modicum of success?
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There is noted phrase from the Environment movement,   "Think globally, act locally," to which I personally   (and apparently, many others) ascribe.
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Thus, in New York City, the three issues arousing most animal   activist attention are carriage horses, the killing of cats and dogs in city   shelters and (sadly, last on the list), the killing (or banishment)   of wildlife from city parks and properties. (Personally, I don't believe   that carriage horses clip clopping through Central Park belong on the list of   major animal abuse issues in New York City, but more about that   later.)
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But, on wider scale, by far the greatest and seemingly   limitless abuse of animals occurs on our nation's "factory farms" and   slaughterhouses. And if we think that the confining, crowding, genetic   manipulation and pumping with drugs, steroids and antibiotics of billions   of farm animals is already bad, let us consider that the USDA, animal   agriculture industry and top universities are working and pumping millions   of tax dollars to seemingly make the torture   and exploitation of these animals even worse:
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Of course, the powers that be don't see what they do as   abuse and torture at all. 
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Rather, scientists attempting to discover new ways to   force cows, sheep and pigs to produce even more offspring than   they already do, while cutting down costs and care, tell themselves (and   the world) that they are merely trying to "solve the problem of   feeding nine billion humans by the year, 2050."
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Were they even minimally concerned over destructive   impacts on the planet and contributions to climate change of animal agriculture   or the compromising of the effectiveness of antibiotics through over-use on   animals, they would be seeking modern and inventive ways to produce greater   supplies of plant and grain foods, not more animals to abuse and slaughter for   the sake of cheap and always available meat. Reality is that the latter is   unsustainable over the coming decades simply from environmental destruction and   contribution to greenhouses gases alone.  
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The above investigative article link is from the New   York Times and published on the front page of the newspaper on January   19th. It concerns and describes a long list of grotesque animal   experiments, starvation and neglect occurring on a meat   animal research complex in rural Nebraska, funded with 24   million tax dollars.  Though lengthy and  disturbing, the   article is a must-read for every American, but particularly those still   eating meat. 
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The reality is that every dollar spent to purchase products   of incalculable suffering and brutal slaughter of sentient animals is   viewed as "support" of the egregious practices of the meat, egg and dairy   industries and fosters continuing "consumer demand" of the products. -- In   other words, it is in order to meet a "growing human   population and demand for the products" that the tortures of the damned   can and are inflicted upon billions of these animals.   "Cruelty ends where profit begins" as the saying goes and no where is   this more true than in the meat, egg, dairy, leather and suede industries.   (Although the latter two are by-products of the meat industry, they still   represent animal cruelty and slaughter.)
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In 1977, I transitioned to vegetarianism when learning of   the deprivations and cruelties inherent in factory farming.    I and other Animal Rights advocates wondered then why farm   animals were not included in and afforded the protections   under the federal Animal Welfare Act passed in 1966 (and   since amended over the decades).
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Should not the animals most used and abused by   humans be granted even minimal protections under federal   law?
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But, in those days it truly seemed a hopeless task to   advocate, much less fight for such inclusion. Veganism was virtually unheard of   and even vegetarianism rare. A vegetarian or vegan in those days   pretty much lived on salads, pasta and french fries. We were more or less   considered "freaks" of the human world. 
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But, it is thankfully a very different world today. Books,   articles, organizational efforts and the proliferation of (mostly   undercover) YouTube videos have brought the realities of factory farms   and slaughterhouses into many American homes. Additionally, concerns for health   and efforts to fight obesity and the diseases associated with it have   prompted a diet richer in plants and grains and lower in animal   products.  Though the percentage of people identifying themselves   vegan is still very low (7%), both it and vegetarianism have   risen exponentially over the past three decades. That is not to even   mention those uncounted millions who have lessoned meat consumption or   switched to only purchasing organic, free-range products. (i.e. "humanely   raised.")
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Both the US government and the meat industry need to   wake up to the new realities which are not now, what they were in the middle of   the last century when few people had any insight as to how meat and other   animal products ended up in supermarket cases or   restaurants.
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Walk into any supermarket today and one is apt to find almost   as many vegetarian alternatives to meat and dairy as the animals products   themselves. Obviously, these animal-free products (which have improved   dramatically over the years) are selling as there is greater consumer demand for   them.
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With greater consumer awareness and demands for both,   replacements to meat, as well as "humanely raised" animal products, it   appears many in government and particularly those running the US Meat Animal   Research Center in Nebraska are entirely out of touch with reality and   living in their personal ivory towers in which anything they do to animals is   acceptable to the culture and public they're supposedly   "serving." Nothing could however, be further from the truth.
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Proof of this delusion is readily observed throughout the   New York Times article.
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For example, despite the fact that lamb consumption in the US   has plunged to an annual average of less than one pound per person from nearly 5   lbs in the 1940's, the mad scientists at the research center have devoted   efforts to forcing sheep to produce triplets, rather than the average   one or two lambs. Not only do such twisted actions fly in the face of   dropping consumer demand for lamb, but they also result in far greater   losses of newborn lambs due to maternal abandonment, starvation and predation   due to lack of care and oversight. ("Easy care" lambs apparently meaning no   care at all.)
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In the voodoo "scientists" further twisted efforts towards   producing twins and triplets in cows (cows normally only produce one calf   at a time), cows have been surgically altered, doused with hormones   and tethered to what are essentially, "rape racks" where they are mounted by   multiple bulls over a period of hours to "test" bull libido. In one case   described in the article one cow suffered broken legs and despite a   denied plea for euthanasia by the observer, died hours later.    
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According to the article, even most ranchers aren't buying   into the insanity, one of them astutely stating, "Cows weren't meant to have   litters."
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The time is past due for our legislators in Washington to   consider, not how to pump more millions of tax dollars into conducting   Frankenstein experiments on farm animals to produce cheaper and more   plentiful meat, but rather to include these very animals under the   protections of the federal Animal Welfare Act.  (Currently,   the law states: "Farm   Animals are regulated under the Animal Welfare Act (AWA) only when used in   biomedical research, testing, teaching and exhibition. Farm animals used for   food and fiber or for food and fiber research are not regulated under the   AWA.")
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That is what consumers and their constituents are really   demanding with their comments to newspaper articles, pro-animal   protection votes on ballot initiatives and petitions and most of   all, their purchase dollars and consumer choices.
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(On this note, there is a new petition from the Humane   Society of the United States demanding shut-down of the US Meat Animal Research   Center. Please sign: https://secure.humanesociety.org/site/Advocacy?cmd=display&page=UserAction&id=6694#.VMCLBbjue3F.facebook)
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Finally, on the question of which issues of abuse it is most   important for animal advocates to focus attentions on, that is something to   ultimately be decided by individuals and their conscious.    
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I personally believe that on the larger, national or global   issues such as factory farming, wildlife extinctions, climate change and others,   it is important to let our consumer choices and purchase dollars do the   talking and on the more local and community issues to take more direct and   active charge. 
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But, that often means being able to draw lines and   distinctions between "use" of animals and actual abuse as the two are definitely   not the same as witness the carriage horse controversy in New York City.   
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It might be considered that going after and attacking those   actions involving working or companion partnerships with animals is to   actually and ultimately do the animals great harm, as well as damaging the   credibility of the Animal Rights cause in general. 
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People may be willing to give up the option of steak or   chicken seven days a week, but they are not going to so willingly give up the   concept of keeping pets or taking a horse carriage ride through Central Park --   especially when they can clearly see well cared for animals doing what they   seemingly enjoy doing and clearly excel at. 
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On the other hand, there is not a person with any sense of   conscious or justice who would deem it proper and appropriate to attach animals   to "rape racks", genetically and surgically alter them to produce more   offspring and douse them with drugs just to see how much   more we can force out of them. 
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The time to include all farm animals under   the federal Animal Welfare Act is way past due and it is   that which the American consumer is saying loud and clear with his and   her purchase dollars.  
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That those in Washington and those defending these atrocities   perpetrated on farm animals are blind to this new reality is ultimately to their   own demise and peril. -- PCA
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